Tag: 13. – the two brands dominated the school fountain pen market across Europe for decades. While Pelikan also opened up to the premium segment, Geha consistently focused on practical, durable, and affordable student pens and office supplies. This strategy paid off: Geha pens found their way into the hands of millions on school desks and writing tables, not only in Western Europe but also – through various commercial channels – in the eastern part of the continent.